• Client: Aliro
  • Year: 2015
  • Categories: UX, Visual Design, Creative Direction
  • Experience: Responsive Web
  • Devices: Phone, Tablet, Desktop
  • Produced while working at: Mobiquity

Good People Know Good People

UX and UI design for Aliro, a platform that fundamentally changes the way employers fill vacant jobs. A newly posted job is distributed to Aliro’s network of prescreened job referrers. The referrers can refer someone in their network, and if this candidate chooses to apply for the job and is successful in getting hired, both the referrer and the candidate receive a payment – a referral bonus and a hiring bonus respectively. Using robust filters and with its ever-growing network of referrers, Aliro sets itself apart from the competition by putting the employer in the path of ‘passive or inactive’ job seekers, the highly qualified candidates who are ordinarily difficult to reach.

The Opportunity

The opportunity for success lay at the intersection between Job Boards, Recruitment Companies and Referral Networks. The goal of this engagement was to create a MVP transactional Aliro platform to prove this theory. Our first step was to create a robust prototype to sell the idea to prospective investors and to sign employers up to the alpha version of the service. In conducting many interviews with Stakeholders, Employers and Candidates, and in diving deep into the world of recruiting, we gained some early insights into our design approach.

Research and Discovery

Through our research and discovery sessions, it became evident that the platform’s main target should be the ‘passive’ candidate – the highly skilled individual who was not currently looking for work, who could now be ‘reached’ via the Aliro referrer network, and nudged into engaging with employers looking for the best talent.

The Employer

Where They Play

Linkedin recruiter pro, Jobvite, Social (FB, TW, Inst), Professional Networks

Motivated by

“Getting people a job that they love”
“Building a team”

Frustrated by

“Time & effort to fill a position”
“Screening for quality”

The Referrer

Where They Play

Word of Mouth, LinkedIn

Motivated by

“Financial Incentive”

Frustrated by

“Current job referrals only”
“Lack of feedback”

The Candidate

Where They Play

LinkedIn, Recruiters, Indeed, Monster, Glassdoor

Motivated by

“A trusted referral”
“Good career move”

Frustrated by

“Lengthy process”
“Lack of feedback”

User Scenarios

During our initial workshops, we mapped out the high-level user scenarios that would make up the majority of the Aliro experience, from the perspective of both the Employer and the Referrer/Candidate.

Setup: Admin and End User

Employer Posts a Job, Referrer Makes a Referral, Candidate Applies

Employer Managing Candidates in the Pipeline

Candidates coming through the funnel are scored and ranked by Aliro based on preferential and adjustable metrics, e.g. Desired and Required Skills, Location, and the strength of the referral (calculated by the referrer’s own success rate as a referrer over time). The employer can favorite or ignore candidates, or adjust the metrics to recalculate the scores in order to surface alternative candidates.

Tracking Progress to Payment

Prototyping the Solution

I designed an in-depth prototype experience, composed a narrative to articulate the story, and meshed both together into a video that our client could present to or send to potential investors and clients. During this phase of the project, I also designed the Aliro corporate logo, an infinity triangle representing the relationship between the Employer, Referrer and Candidate, which is still being used today.


Design and Build

With the help of the prototype, Aliro received additional funding and closed deals with an initial 10 employers to sign up to the alpha program. It was now time to lock down the flows, refine the visual design and write the code. We dived deeper into the technical aspects of crawling the web for potential referrers, and continued to iterate on the customer experience, validating our assumptions along the way with small but effective UT sessions. After two consecutive 8 week sprints, consisting of 1 week’s Engagement and Discovery, 6 weeks of Agile Design and Development, and 1 week of Polish and UAT, we completed design and development of our MVP product and successfully launched Aliro to www.onaliro.com.

The Employer Experience

Create Company Profile – Post and Manage Jobs – Review Candidates – Recalculate Scores

The Referrer / Candidate Experience

Browse Jobs – Make Referrals or Apply Yourself – Get Paid

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