belVita – Make Meals Matter

Pitch work for a new belVita app. BelVita is said to sustain your energy for 4 hours in the morning, so the belVitaMeter is an illustrative 4 hour count-down timer, letting you know when it’s time to re-fuel. The digital Loyalty Card allows users to earn digital stamps for every belVita purchase they make by scanning the barcode on packs. Beacons placed around stores can incentivize users not only to buy more belVita, but also to enjoy belVita as part of a healthy diet. One strategy would be to place beacons at Store Entry, at the Aisle and at Point of Sale.