It’s All About You

Brewin Dolphin’s investment philosophy is that there is no cookie-cutter portfolio solution: everyone’s portfolio should be as individual as they themselves are. They were presented with the opportunity to enclose some Direct Mail alongside the mailing of the People of Today, an annual publication cataloging the biographies of Britain’s most distinguished figures of the year. The design is an eight page concertina booklet. The front page is minimal and bare, and mimics the basic paragraph of text that the selected People of Today receive. Our paragraph reads, “your life is more than just a black and white paragraph…” The booklet then opens up into an ocean of words and phrases, carefully composed to be poetic and have rhythm, and as more pages are opened more words are revealed. The resulting design conveys the idea that everyone is the sum of all the little things that make them individual, and everyone has their own story to tell. The back pages revert to the stark minimalist design, concluding with the words, ‘It’s all about you.’  Printed on Heaven 42 with a super matt laminate