Homely Welcome, Healthy Food

Pitch work for Wawa, a Convenience Store, Food Market, & Fuel Station. Wawa is famous for its welcoming atmosphere, great service and a wide range of comfort foods. They wanted to emphasize the healthy choices they had on offer, as well as creating a hyper-personalized experience to their native app… ‘this is My Wawa’. We proposed a brand new upgrade to their UI and UX, including a ‘contextual smart panel’ navigation, allowing quick access to relevant features such as Order Now, Pay In-Store, Locations Near Me, My Favorites, and relevant Rewards.